4 Social Media Moves to Try This Week 🚀

August is almost here, and we’ve lined up fresh ideas to help your small biz shine on social. From creative tools to timely trends, this issue is packed with tips you can put into action right away:

• 🎨 How to make and use your own iPhone stickers on social media

• 🚀 4 trending post ideas to try on your socials this week

• 📆 Fun August holidays you can post about

• 📲 New Instagram features that can help your business

Make Your Brand Stick: How to Create & Use Custom iPhone Stickers on Social

If your brand isn’t speaking in stickers yet, you’re missing out on a fun, on-trend way to engage. Apple’s iOS 17 makes it ridiculously easy to turn your own photos into shareable stickers in seconds. Here’s your crash course:

1. Find your photo: Open the Photos app, pick a clear pic where your subject (person, pet, product) stands out.

2. Lift the subject: Tap and hold the subject until it glows and a menu appears.

3. Add sticker: Tap Add Sticker. Boom—it’s saved to your sticker library.

4. Use it anywhere: In Messages (or any sticker-friendly app), open the sticker tab on your keyboard and drag your masterpiece onto a bubble.

✨ Pro move: Long-press your sticker to add effects like outlines, glitter, or comic vibes.

Ways to Use Stickers on Social:
Now that you’ve got stickers, here’s how to make them work for your brand:

• Add branded stickers to Instagram Stories and Reels as fun overlays.

• Use them in DMs or comments to engage followers with more personality.

• Run polls or contests around your best sticker designs.

📈 4 Social Media Trends Your Small Biz Should Try This Week

Trying to keep up with social media trends can feel like chasing a moving train — but these four viral formats are easy to jump on, super adaptable to your brand, and perfect for showing personality while growing your audience. Whether you’re running a bakery, a boutique, or a consultancy, these ideas will help you create content that actually connects (and maybe even gets a few claps).

👏 Clap If You’re…

• This super simple, relatable trend is everywhere – and for good reason. Film yourself clapping with a text overlay like:

• • “Clap if you’re building your dream bakery” (for food entrepreneurs)

  • “Clap if you’re tired of bad hair days” (for a salon)

  • “Clap if you’re done settling for boring interiors” (for home decor pros)

• Keep it short, real, and fun. Perfect for showing off your personality!T

⏳ You Disappeared For 2 Years…

Show your glow-up! Start with an old photo/video of you or your shop, then transition to how it looks today with text: “You disappeared for 2 years and posted a story.” Great for before/after remodels, rebrands, or personal progress.

🙋 I’m Going To {X} If That’s Okay With You

This one’s playful & assertive. Example:

• “I’m going to raise my prices if that’s okay with you.”

• “I’m going to sell out this week if that’s okay with you.”

Pair it with a quick clip of you at work or packing orders

🔥 Advice I’d Give (If I Wasn’t Afraid To Hurt Your Feelings)

This trend lets you share bold, no-BS advice while showing off expertise. Use the audio “The Winner Is…” and overlay similar to:

“Advice I’d give as a wedding planner if I wasn’t afraid to hurt your feelings: Don’t DIY your flowers.”

Drop the full advice in your caption.

📲 Instagram’s New Features Every Small Biz Should Try

Instagram rolled out (and started promoting) some handy features this month that can help small businesses communicate better, test smarter, and optimize posts for engagement. Here’s what you need to know:

🌍 DM Translations

If you’re growing beyond your local market, Instagram now lets you translate direct messages into 99 languages. Just hold down on a DM, select “Translate,” and see it below the original. You can even set a default language so translations happen automatically. Perfect for connecting with global customers!

⏰ DM Scheduling

You can also schedule your DMs to send at a specific time, a smart move if your audience is in a different time zone or if you want to time follow-ups. Simply hold the “Send” button and pick a date & time.

📊 Carousel Frame Likes

Instagram is testing a feature that shows which specific frame in a carousel got the most likes — so you can figure out what visuals or messages resonate most. Use this to refine your creative strategy for better engagement.

🎥 Trial Reels

Got at least 1,000 followers? You can now use Trial Reels to test videos on non-followers only, so you get an unbiased read on whether your content attracts new audiences. Just toggle “Trial” when publishing a Reel, it won’t show to your followers unless you later choose to.

🎯 Pro tip: Combine these features – test Reels with Trials, schedule thoughtful DMs in multiple languages, and optimize carousels based on frame-level insights. Together, they can give your IG strategy a sharper edge without adding extra work.

Got a burning social media question? Wondering how to get more engagement, what to post next, or if hashtags still matter? 🤔 Now’s your chance to pick a marketer’s brain – no consulting fee required! Drop your questions in our quick survey, and we’ll tackle the hottest topics in an upcoming newsletter. Whether it’s content creation, branding, or social media trends, we’ve got you covered.