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Welcome to the MRKT - Hey Rhody Marketing Roundup Newsletter, brought to you by Hey Rhody Media Co.! This newsletter is your new go-to for small business insight including the latest trends, resources, and success stories in marketing and the small business community, hitting your inbox every other week.

You're receiving this because you've subscribed to our newsletters or shared your email with Hey Rhody Media Co. We're excited to offer you valuable insights to help your business thrive. If you wish to unsubscribe, simply click the link at the bottom of this email.

We're looking forward to helping your business grow!

In Today’s Email:

What to Know

• Instagram is Testing Longer Reels To Maximize Engagement

• Survey Shows Big Differences in Shopping Habits Among Generations

• This presents small business owners with an opportunity to showcase products or services in more detail.

• Businesses can now share tutorials and tell richer stories to engage with their audience.

• Increased engagement through longer videos may lead to higher brand visibility and customer interaction.

Examples:

B2B ••••••••••••••••••••

1. Tutorial Reels: Share a step-by-step guide on how to use your business software or tools effectively.

2. Behind-the-Scenes Reels: Provide a glimpse into your company culture, showcasing your team members and daily operations to build trust and transparency.

3. Expert Advice Reels: Feature interviews or insights from industry experts discussing relevant topics or offering valuable tips and advice to your audience.

B2C ••••••••••••••••••••

1. Product Demonstration Reels: Showcase your products in action, highlighting their features, benefits, and how they can solve customers' problems.

2. Customer Testimonial Reels: Compile testimonials from satisfied customers sharing their experiences with your products or services to build social proof and credibility.

3. Lifestyle Reels: Create lifestyle content related to your brand's niche, such as fitness tips, cooking tutorials, or fashion inspiration, to engage with your target audience on a personal level.

• Gen Z prefers algorithmically generated social media timelines, with TikTok being the most popular platform, followed closely by Instagram.

• Income has more influence than age in determining the likelihood of purchasing influencer-endorsed products.

• Gen Z is more inclined to invest in education or high-risk investments like cryptocurrencies rather than saving for retirement.

• Despite their inclination toward high-risk investments, Gen Z prefers the stability of traditional employment over self-employment.

• Understanding the unique spending habits and aspirations of Gen Z is crucial for brands to resonate with this demographic.

For the full report, click here.

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What’s Trending:

• Mean girls’ “80% of the Time” Trend: Showcase a hobby or skill you love by making a video.

  • Start by lip-syncing, "I spent about 80 percent of my time talking about [Your Topic]." Display this quote on your screen, replacing "[Your Topic]" with your chosen subject. Conclude with, "And the other 20 percent of the time, I was praying for someone else to bring her up so I could talk about her more," keeping the caption similar but displayed on your screen.

• Shark Tank Video Trend: Use this trend to pretend you're pitching an industry-specific idea to the sharks.

• Talented Brilliant Trend: Use this audio to hype up your business or a specific item/product.

To view an example of each trend, click on the corresponding image:

Please answer the poll below to help us tailor this newsletter to your interests in social media and marketing

What to Use: Four word headline formula to triple your views

Tell your audience that your content will guide them to a particular outcome using:

The second headline clearly tells the audience what they'll get by taking action: Do X (cause), Get Y (effect).

Why it works:

• People love hearing about how one action directly leads to or influences a specific result.

• Especially if that outcome could make their life better in some way.

B2B Example

B2C Example

What to Try:

• Share client testimonials with your audience through Instagram Stories. Utilize this template.

• Use this sound for a reel with a powerful message.

• Grow your skills with these FREE workshops:

  1. How to Start and Grow a Blog for Your Business

  2. Intro to Generative AI

  3. How to Advertise on Instagram