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Welcome to the MRKT - Hey Rhody Marketing Roundup Newsletter, brought to you by Hey Rhody Media Co.! This newsletter is your go-to for small business insight, including the latest trends, resources, and success stories in marketing and the small business community, hitting your inbox every other week.

We're looking forward to helping your business grow!

In Today’s Email:

What to Know:

• Dennise M. Kowalczyk of CTD Creative Consulting will be a monthly contributor!

• A survey conducted by HubSpot unveils the popularity and growth trends of various social media platforms in 2024.

• Google is testing a new feature called "short videos" in its search menu bar.

• Instagram and Facebook are prominent, with high marketer investment and user engagement.

• TikTok emerges as Gen Z's favorite platform and gains popularity among older demographics.

• YouTube maintains popularity across generations and has the highest ROI (return on investment).

  • Did you know Hey Rhody Media Co. recently released a new Youtube series? View it below!

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    Source: HubSpot.com

• Platforms like Tumblr and Twitch are declining.

• Understanding audience preferences and experimenting with platforms are key to effective social media marketing.

For the full report, click here.

Google is testing a new feature called "short videos" in its search menu bar.

• Users can filter search results by shorter videos alongside regular videos.

• The feature directs users to a feed of short videos from platforms like YouTube, TikTok, and Instagram.

• Screenshots of the feature were shared on X and LinkedIn.

• Previously, Google tested short video carousels in search results.

• Some find the feature redundant as users could already filter videos by length.

• Speculation arises that the change might relate to the renaming of “perspectives” to “forums.”

Read the full article online.

Hey Rhody Weekly, Episode 1

What’s Trending:

• “If This Is Your Vibe” Trend: Use it to connect with like-minded people online.

  Showcase Your Product and Aesthetic: If you're a product-based business, seize the opportunity to showcase your products in alignment with the trend and your brand's aesthetic. Highlight the unique features and benefits that appeal to your target audience.

• “You'll be fine” Trend: Use this audio to engage your audience.

  As a small business, you can use this trend in various ways to engage your audience:

  1. Share Success Stories: Create short videos featuring testimonials or success stories from your satisfied customers, with the lyrics "Just trust me you'll be fine" playing in the background. This can help build trust and credibility with your audience.

  2. Educational Content: Share informative videos or graphics that highlight little-known facts or insights about your industry. Use the lyrics as a motivational backdrop while providing valuable knowledge to your audience.

  3. Product Demonstrations: Showcase your products or services in action, demonstrating how they solve a problem or enhance the lives of your customers. Pair the visuals with the reassuring message of "Just trust me you'll be fine" to instill confidence in your offerings.

• “It Must Be Easy” Trend: Use this audio to debunk how easy it is to do your job.

  1. Identify Misconception: Begin by identifying a common misconception about your work. For example, "It must be so easy to make TikToks all day."

  2. Show Montage or Fast-paced Clip: When the beat drops, show a montage of yourself working hard or a single fast-paced clip of your workday. This could include various tasks you undertake, deadlines you meet, or challenges you overcome.

  3. Add Caption: Overlay the video with the caption "my easy" to highlight the contrast between the misconception and the reality of your job.

To view an example of each trend, click on the corresponding image:

Please answer the poll below to help us tailor this newsletter to your interests in social media and marketing

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What to Use: Discover Your Brand's Unique Voice in 5 Simple Steps

Creating a brand voice chart is essential for anyone wanting to enhance their presence on social media.

Here's how to effectively establish a brand voice that resonates with your audience and reflects your company’s values:

A well-defined brand voice is crucial because it helps your brand stand out in a crowded marketplace. When your brand voice is consistent and unique, it:

1. Enhances Recognition: Customers can easily identify your brand across various platforms, from social media to email marketing, because they recognize your distinctive style and tone.

2. Builds Trust: Consistency in communication helps build trust. When customers know what to expect in your messaging, they feel more secure in their relationship with your brand.

3. Encourages Engagement: A relatable and distinct brand voice can increase engagement on social media and other communication channels. People are more likely to interact with content that resonates with them on a personal level.

4. Supports Brand Loyalty: Over time, a consistent brand voice helps develop brand loyalty as it reinforces the character and values of your company every time the audience interacts with your content.

5. Facilitates Brand Differentiation: In competitive markets, having a unique brand voice can differentiate your brand from competitors, highlighting your unique perspective and positioning in the industry.

What to Try:

• Utilize this guide to identify your brand’s voice

• Use this free AI Caption Generator for Social Media

• Grow your skills with these FREE courses:

  1. Google Ads for Beginners

  2. Intro to Social Media Marketing by Meta

  3. AI for Marketing