Light Up Your July Content 🎆

Fireworks aren’t the only things lighting up July – your content should be, too. Spark some serious engagement with today’s newsletter highlights:

• 🔮 2 Trends to Try This Season

• 📆 Smart Social Media Ideas to Elevate Your Brand This July

• 🎥 Creative Storytelling Tricks to Captivate Your Audience Online

• 🧠 What Different Generations Really Want – Insights Every Marketer Should Know

📈 Trending Audio to Try This Week: Ride the Reels Wave with These Two Upcoming Trends

🎶 1. “Bam Bam” by BabySpoon__ – The Before & After Trend

This trending audio is being used in Reels that follow a clear format: a before-and-after transformation, followed by personal or professional advice. It’s great for showcasing progress, storytelling, and connecting with audiences in an authentic way. Click the image below for examples.

How different sectors can use it:

• Fitness Studios: Show a client’s fitness transformation, then offer quick tips on how others can get started.

• Hair & Beauty Salons: Highlight a dramatic hair makeover, with tips on maintaining healthy hair at home.

• Real Estate Agents: Showcase a property before and after staging, then share tips on boosting home value.

• Local Cafés or Bakeries: Present a menu item in its early testing stage versus its final plated version, with notes on sourcing ingredients locally.

• Wedding Planners: Share a venue before and after setup, with planning tips for couples.

• Craft Breweries: Document the brewing process from raw ingredients to the final pour, with insights on seasonal flavors.

• Nonprofits: Show the before-and-after impact of a recent initiative or community project, encouraging engagement or donations.

💡 Tip: Close your video with a call to action: “Want to learn more?” or “DM us to get started!”

🥓 2. Bacon Avocado – The Fast-Talking Rewind Trend

This lighthearted trend involves saying “bacon avocado” rapidly on camera, followed by a reverse clip that switches gears – often with humor, a surprising fact, or a useful tip. Click the image below for examples.

How different sectors can use it:

• Coffee Shops: Start with “bacon avocado”, then rewind to reveal your best-selling drink and a quick barista tip.

• Pet Groomers: Say the phrase, then cut to a funny pet moment or grooming advice.

• Retail Boutiques: Follow the trend with a clothing reveal and a tip on seasonal styling.

• Accounting Services: Use the audio, then rewind into a quick, digestible tax tip.

• Artisan Makers: Start playful, then rewind to a product showcase with a behind-the-scenes moment.

• Local Tech Startups: Use it to transition into a quirky product fact or user tip.

💡 Tip: Keep the content light and on-brand – this trend is all about personality and relatability.

📣July Content Ideas to Boost Your Visibility & Sales on Social Media

Keeping your content fresh, relevant, and engaging can make all the difference in cutting through the noise online. For July, we’re focusing on four key content pillars to help increase your visibility, deepen your audience connection, and ultimately drive conversions: Visibility Posts, Know-Like-Trust Builders, Knowledge Bombs, and Money Makers.

🔎 Visibility Posts

Build momentum and expand your reach with posts designed to be shareable, relatable, and easily discoverable.

🎯 Service-Based Business Example (Health Coach):
“My inbox is FULL of love for my 6-Week Gut Reset Program 💚. If you're ready to feel less bloated and more energised, click the link in bio to start your reset today!”

🎯 Product-Based Business Example (Boutique Retailer):
"‘Style is a way to say who you are without having to speak.’ Do you LOVE this quote as much as we do? What does it mean to you? ⬇️”

Other Ideas to Try:

• Ask a fun or thought-provoking question in a reel or story (“What’s one non-negotiable in your morning routine?”)

• Use trending audio with a how-to or transformation reel

• Share a review or unboxing story and encourage comments

🤝 Know, Like + Trust Builders

This content deepens your audience relationship by showcasing your values, mission, and behind-the-scenes moments.

🎯 Service-Based Business Example (Creative Agency):
“We’re halfway through the year, and WOW—what a ride. From launching 12 client websites to rebranding our own, it’s been big. What’s one thing you’re proud of accomplishing so far in 2025?”

🎯 Product-Based Business Example (Homewares Brand):
“It’s officially winter here at HQ, and I’m loving slow mornings with a cup of tea and a good book. How are you embracing the season?”

Other Ideas to Try:

• Share your mission statement or origin story

• Introduce your team members with fun facts

• Show how you unwind or stay grounded outside of work

💡Knowledge Bombs

Establish authority by offering actionable insights, tutorials, or lessons learned in your niche.

🎯 Service-Based Business Example (Marketing Consultant):
“How to FINALLY write email newsletters your audience actually reads 📩

1. Know your ideal reader

2. Use punchy subject lines

3. Focus on one clear message
   Bookmark this post to refer back later!”_

🎯 Product-Based Business Example (Skincare Brand):
“Stop the scroll 🚨 Here’s the truth about sensitive skin: it's not just about using 'gentle' products, it’s about rebuilding the skin barrier. That’s exactly what our Barrier Balm is made for. More tips in today’s stories!”

Other Ideas to Try:

• Share a ‘Lessons Learned’ post from a past failure

• Offer a myth vs. fact carousel

• Give a sneak peek of a free guide or resource

💰Money Makers

These posts drive conversions by spotlighting the transformation your offer provides or using strategic promotions.

🎯 Service-Based Business Example (Virtual Assistant):
“Hiring a VA could be the best decision you make this financial year. Here’s what to know before bringing one on 👉 (List tips). Ready to chat? I’ve got 2 spots left for July!”

🎯 Product-Based Business Example (Fitness Equipment Store):
“Ever felt like your at-home workouts were falling flat? 🙋‍♀️ Our resistance band kits are back in stock and designed for max results in minimal time. DM ‘STRONG’ for a link to shop 💪”

Other Ideas to Try:

• Showcase a before-and-after using your product/service

• Promote a seasonal discount or limited-time offer

• Share a client testimonial with a CTA

✍️ Final Tip:

Mix up your post types throughout the month. Visibility posts create awareness, Know-Like-Trust builds loyalty, Knowledge Bombs position you as the expert, and Money Makers seal the deal.

🧠 Generational Consumer Trends Marketers Need to Know

Brandwatch’s latest Generational Trends Report delivers fresh insights into how Gen Z, millennials, Gen X, and baby boomers are shaping conversations in food, fashion, travel, and retail – and what it all means for marketers.

Here’s a breakdown of what’s driving each generation, based on millions of social media conversations across Reddit and X from Jan 2024 to Mar 2025.

👟 Gen Z: Craving Connection and Self-Expression

• Food with feeling: Gen Z values emotional connection over convenience when dining out, especially during travel. 59% of food-travel mentions are negative – signaling high expectations.

• Sole obsession: Shoes dominate fashion talk with 159K mentions. For Gen Z, footwear equals identity – and shareability.

• Wellness through fasting: Fasting mentions jumped 64%. Gen Z links health habits to productivity and emotional clarity – but brands should tread carefully with wellness messaging.

🛠️ Brand tip: Prioritise experiences that are emotionally resonant and highly shareable. Speak to Gen Z’s desire for authenticity, connection, and self-expression.

⚡ Millennials: Calling Out Fast Fashion & Rethinking Energy Drinks

• Anti-fast fashion: Millennials are leading the backlash, with 39% of fast fashion mentions expressing anger. Slow fashion is gaining traction.

• Energy drink fatigue: Health concerns and addiction stories are fuelling demand for better-for-you alternatives. 44% of sentiment-categorised mentions were negative.

• Road trip fatigue: 53% of mentions skewed negative, with frustrations around logistics and vehicle reliability.

🛠️ Brand tip: Focus on sustainability, wellness, and stress-free experiences. Offer practical solutions, not just products.

🏙️ Gen X: Seeking Self-Improvement and Stress-Free Escapes

• Urban getaways with a side of frustration: Gen X leads city-break chatter (+30% above average) but over half express anger over logistics and crowds.

• Wellness with purpose: Weight loss and detoxing trends saw significant growth. Wellness is emotional, not just physical.

• Ecommerce expectations: Gen X are seasoned online shoppers but quick to critique clunky digital experiences.

🛠️ Brand tip: Offer convenience, transparency, and emotionally resonant messaging. Smooth e-commerce journeys are non-negotiable.

💌 Baby Boomers: Romantic, Generous, and Food-Conscious

• Gifting champions: 57% of gifting mentions were positive – higher than any other generation.

• Love is in the air: 72% of boomers’ romantic travel mentions were positive. They’re seeking connection through travel and literature (yes, romance novels).

• Milk mutiny: A 45% rise in mentions shows boomers are rallying against additives and calling for cleaner, transparent food products.

🛠️ Brand tip: Play to emotion and trust. Romance, nostalgia, and clean labelling go a long way.

🎯 Final Word: One Size Doesn’t Fit All

Brandwatch’s research underscores one thing: generational nuance matters. Whether it’s Gen Z’s need for authenticity, Gen X’s desire for streamlined experiences, or boomers’ push for food transparency – tailoring your approach is key.