Old Trends, New Tricks & Reel Magic ✨

Spring has officially entered its “main character” era, and your content should too. 🌷 In today’s newsletter, we’re serving up fresh inspo to help your brand shine:

• 🎉 April Holidays to Inspire Content – Tap into quirky and meaningful dates to spark fresh post ideas.

• 🔊 Trending Audios – Ride the wave of viral sounds to boost your visibility and engagement.

• 🔁 Old Trends, New Angles – Give past trends a clever remix with your brand’s unique twist.

• 🎬 Short-Form Content & Reel Design – Master the scroll-stopping visuals and layouts that turn views into follows.

April Social Content Ideas to Spring Into 🌸 

April is blooming with prime content opportunities – AKA a full calendar of social media holidays ready to inspire your next post (or promo!). Whether you run a coffee shop in Providence or a boutique in Newport, here’s how to turn quirky holidays into scroll-stopping content:

🎭 April 1 – April Fools’ Day

Idea: Light-hearted prank post or a fake product reveal.
Perfect for: Retail, restaurants, salons – anyone with a sense of humor!

🌍 April 2 – World Autism Acceptance Day

Idea: Share resources, spotlight local organizations, or highlight inclusive hiring practices.
Perfect for: Nonprofits, educators, community-focused businesses.

🚶‍♀️ April 4 – Walk to Work Day

Idea: Start a commute challenge or show scenic walks near your biz.
Perfect for: Health and wellness brands, fitness studios, lifestyle bloggers.

🍻 April 7 – National Beer Day

Idea: Feature local brews, run a “cheers” photo contest.
Perfect for: Bars, breweries, restaurants.

👯 April 10 – National Sibling Day

Idea: Shout out biz-owning siblings or ask followers to tag theirs for a giveaway.
Perfect for: Everyone – community content wins big!

🌎 April 22 – Earth Day

Idea: Show off your eco-friendly practices or host a green event.
Perfect for: Any business with sustainability goals.

📚 April 23 – World Book Day

Idea: Share your favorite biz book, a book swap, or customer reading recs.
Perfect for: Bookstores, cafes, coaching or consulting services.

🦸‍♀️ April 28 – National Superhero Day

Idea: Celebrate your team as everyday superheroes or run a costume contest.
Perfect for: All small biz heroes out there!

Remember: timely + authentic = engagement gold. Use these dates to connect with your audience in fun, relevant ways – and don’t forget to sprinkle in your brand’s unique personality!

Ready to make some noise? This week’s trending audio is all about turning heads and turning up the volume on your boldest content.

To check out the audio on Instagram, just click the photo!

1. Trend: A Moment That Felt Like Hozier's Yell

Trend Recap: Sometimes, life delivers a moment so intense, so awe-inspiring, it practically demands a soundtrack – and this trend delivers just that. Set to a soaring Hozier yell, creators are pairing this audio with clips that capture majestic energy, whether it's emotional, exhilarating, or just plain epic.

Audio:

📌 Best for: Outdoor adventures, milestone moments, artistic reveals

💡 Post Ideas:

• - A photographer sharing the moment the perfect light hit.

• - A florist unveiling a dramatic wedding bouquet arrangement.

• - A wellness coach showing the "aha" moment in a yoga session.

• - A restaurant revealing a sizzling new seasonal dish.

• - A boutique owner flipping the sign to “Open” for the first time.

2. Trend: The “Skincare Sins” Sound

Trend Recap: Skincare and beauty creators are jumping on this trending sound to spill the tea on what not to do: think lemon juice as toner or sleeping in your makeup – yikes. The dramatic flair of the audio makes it perfect for sharing cautionary tales in your routine.

Audio:

 📌 Best for: Estheticians, dermatologists, beauty brands, or anyone in the self-care space looking to educate with a side of sass.

💡Post ideas:

• - “3 skincare habits I wish you’d stop ✋”

• - “When I see someone using a face scrub with walnut shells 😬”

• - “Skincare sins you’re probably committing without realizing”

3. Trend: In a Moment It Could All Boom

Trend Recap: This dramatic audio is perfect for showcasing before-and-after moments or jaw-dropping changes. Whether it's a major glow-up, a product transformation, or a total vibe switch, the sound adds instant suspense and surprise.

Audio:

📌 Best for: Hairstylists, interior designers, fitness coaches, fashion boutiques – any biz that thrives on visual change.

💡 Post Idea

• - Time-lapse of a space makeover (hello, new studio vibes!)

• - Side-by-side transformation of a client or product

• - “You won’t believe this” moments – like the day your cozy cafe turned into a full-on event venue overnight

4. Trend: Maximalist Magic

Trend Recap: A bold audio trend is making waves, perfect for spotlighting those go-big-or-go-home moments. Whether it's a fashion statement or an over-the-top surprise, this sound pairs perfectly with content that celebrates the extra in everyday life.

Audio:

📌 Best for: Fashion boutiques flaunting daring looks, event planners showcasing wow-worthy decor, home goods shops with bold design pieces, creatives with unexpected twists in their work

💡 Post Idea: 

• - Show off a dramatic outfit transformation from neutral to neon

• - Reveal a jaw-dropping party setup or product display

• - Do a side-by-side of “expected vs. what we actually did”

• - Create a carousel of wild design choices that just work

Got a burning social media question? Wondering how to get more engagement, what to post next, or if hashtags still matter? 🤔 Now’s your chance to pick a marketer’s brain – no consulting fee required! Drop your questions in our quick survey, and we’ll tackle the hottest topics in an upcoming newsletter. Whether it’s content creation, branding, or social media trends, we’ve got you covered.

April Content Inspo You’ll Actually Want to Use

Spring is the season of fresh starts – and for your content calendar, that means tapping into trends that feel fun, nostalgic, and just the right amount of weird. Here’s what’s popping off in April (and how RI small businesses can ride the wave):

🚀 Throwback Trends Are In
Remember the Mannequin Challenge? It’s making a comeback – yep, frozen poses and all. So dust off those 2016 vibes and get creative. Try it in a bakery, gym, or salon for a fun behind-the-scenes twist. Bonus: old-school songs are trending too, so pair it with a retro hit for extra throwback feels.

📸 Angles Matter
Take even the simplest moment (like folding T-shirts or plating food) and make it scroll-stopping. Play with jump cuts, zoom-ins, and split screens – all synced to trending sounds. This works great for retail shops, restaurants, and even service pros like cleaners or landscapers.

👯‍♀️ Guess Who Game
This one's a crowd-pleaser: Line up three employees or friends, add text like “Guess which one of us doesn’t drink coffee,” and let viewers guess before the reveal. It’s a great way to show off your team’s personalities and build community.

🎭 Back-and-Forth Sketches
Reel in laughs with simple two-character skits (yes, you can play both roles – we won’t judge). Use quick cuts and comic timing to act out funny customer questions or daily biz moments. Think baristas, barbers, or pet groomers – anything with a little sass.

🎬 Keep It Raw, Keep It Real
Polished is out – real and unfiltered is in. Show the messy kitchen, the packaging process, the late-night hustle. People want you, not perfection.

👉 April’s the perfect month to mix old trends with new angles. Test a few formats, see what clicks with your followers, and have fun with it!