Spark Your Holiday Marketing with Festive Tips 🎁

Wondering how to make your holiday marketing stand out this season? In today’s newsletter, we’re dishing out tips and tricks that’ll make your brand sparkle and shine. Ready to sleigh your holiday strategy? Dive into these gems:

• New Instagram features to boost your holiday marketing

• TikTok’s trending audio picks that’ll make your content sing

• Discover the magic of messaging that speaks to your audience

• Creative inspo for reels that’ll light up any feed

New Instagram Features to Boost Your Holiday Marketing

This holiday season, Instagram's latest tools are designed to help you connect with followers, offer exclusive perks, and make shopping more interactive. Here’s a quick guide to using these features to keep your audience engaged and excited for Small Business Saturday!

1. Broadcast Channels: Keep Your Followers in the Loop

Broadcast Channels function like VIP chat rooms, allowing you to share updates without crowding your main feed. Use them to announce holiday deals, ask questions, and run polls to make followers feel in the know.

Example: A boutique can share exclusive sale alerts, styling tips, and holiday prep updates, creating a “can’t-miss” atmosphere.

Rhody Rec: Create a poll asking followers what they’re shopping for this season. It’s fun and provides insight into popular items, building buzz for upcoming sales.

2. Account Subscriptions = Exclusive Content, Exclusive Fans

With Subscriptions, offer exclusive content to followers who subscribe. Share behind-the-scenes Stories, Reels, and early-bird discounts to reward your top fans.

Example: Create a Holiday Insider subscription, giving members early access to new arrivals and exclusive deals.

Rhody Rec: Give subscribers a sneak peek of sales before Small Business Saturday to make them feel like VIPs and boost excitement.

3. Collaborative Collections: Co-Curate with Your Community

Collaborative Collections allow you and your followers to create Pinterest-style boards for shared ideas, products, and inspiration – perfect for co-creating a holiday wishlist!

Example: A bridal boutique might create a Dream Wedding collection and invite brides-to-be to add their inspirations, involving them directly in the shopping experience.

Rhody Rec: Ask followers to add their favorite items to a Holiday Wishlist collection. It’s a fun way to spark gift ideas, and might even drive a sale or two!

How to Use Trending Audio to Attract Attention This Holiday Season 🎉

As the holiday season approaches, using trending audio on social media is a great way to capture attention and draw in customers! Here are two popular sounds to help your small business create fun, attention-grabbing content: the hilarious “‘90s Woman” audio and the cheeky “We Lied…” sound. Let’s explore how to make the most of these audios in your holiday reels! 💥

‘90s Woman Audio: Create an Air of Mystery

Create a feeling of exclusivity with the “‘90s Woman” sound, making your followers feel in the know. This trend is perfect for showcasing holiday products or special services with a hint of mystery!

1. Cafes & Coffee Shops ☕️

Idea: Tease a soon-to-be-released holiday drink or seasonal treat.
Visuals: Capture a cozy shot of a barista making the drink, with steam and a sprinkle of cinnamon. Add the text: “This recipe? Almost too good to share…”
Why it works: This sound turns a seasonal drink into a must-have item, making followers eager to stop by and taste it for themselves.

2. Boutiques & Clothing Stores 👗

Idea: Tease a winter collection or holiday capsule line.
Visuals: Show racks of cozy sweaters with a text overlay: “Our holiday line is here, but shhh…😉”
Why it works: People love feeling like they’re in the know, and this audio makes them feel like VIPs, encouraging them to check out the new styles online or in-store.

3. Beauty Salons & Spas 💅

Idea: Hint at a new holiday-themed treatment or beauty service.
Visuals: Show a spa setup or festive nail polish bottles with the text: “The secret to a holiday glow? You didn’t hear it from us…”
Why it works: A touch of luxury and exclusivity entices followers to book a pampering session for themselves.

4. Fitness Studios & Gyms

Idea: Tease an upcoming class or a New Year’s membership special.
Visuals: Show a high-energy workout with text: “The secret to staying fit this season? You didn’t hear it from us…”
Why it works: This sneak peek builds excitement around new classes, motivating followers to join or ask for details.

5. Home Decor Shops 🛋

Idea: Share a sneak peek of cozy holiday decor or seasonal candles.
Visuals: Set up a festive display with wreaths, candles, and twinkling lights, with text: “Holiday decor secrets we almost don’t want to share…”
Why it works: Tap into seasonal nostalgia and exclusivity, encouraging followers to come find those perfect holiday touches.

6. Nonprofits ❤️

Idea: Highlight an upcoming holiday fundraiser or special campaign.
Visuals: Show volunteers at work or meaningful moments with text like: “Our holiday mission? You didn’t hear it from us, but it’s going to make a difference…”
Why it works: Adding mystery to your cause sparks curiosity and drives involvement, helping followers feel connected to your mission.

Tap into This Trend: “We Lied, Put Your Clothes Back On…”

Looking for a playful way to engage your audience? The viral “We lied, put your clothes back on…” audio is perfect for brands wanting to mix humor with a clever twist. Here’s how you can use this trend to grab attention and keep your followers engaged with fun reveals and surprises!

1. Boutiques & Clothing Stores👕

Idea: “We lied, put your new look back on the rack – let’s talk layering like a pro!”
Visuals: Show someone holding up layered outfits with playful text overlays.
Why it works: Blending humor with styling tips makes your store feel fun and approachable for holiday shoppers.

2. Restaurants🍝

Idea: “We lied, put your fork back down! It’s time to chat about our new seasonal flavors.”
Visuals: Feature a close-up of a delicious dish, followed by a chef or server teasing the seasonal menu.
Why it works: It builds excitement for your menu and entices foodies to visit and try your seasonal offerings.

3. Beauty Salons & Spas 💇‍♀️

Idea: “We lied, put that polish back! Let’s dish on this season’s hottest shades 💅”
Visuals: Show vibrant nail polish bottles and a trendy manicure.
Why it works: Attract clients with insider color trends by adding a fun, relatable tone to your brand’s social media.

4. Fitness Studios & Gyms🏃‍♂️

Idea: “We lied, put those weights down! It’s time to settle it: cardio or strength?”
Visuals: Show trainers “debating” cardio versus strength, with text outlining the benefits of each.
Why it works: Adding personality to your feed encourages followers to explore different workouts at your gym.

5. Home Decor Shops🏠

Idea: “We lied, step away from that vase! Let’s talk the secret to styling with texture.”
Visuals: Show a beautifully styled shelf with textures like woven baskets and blankets.
Why it works: The exclusive styling tip that feels both helpful and engaging, inviting customers to shop for cozy season decor.

7. Nonprofits💖

Idea: “We lied, hold onto that donation for just a sec… here’s how we’re making a bigger impact!”
Visuals: Share heartfelt clips of your team in action or meaningful moments overlaid with impact stats.
Why it works: Personalizing your cause connects donors to the real difference their contributions make.

Words That Win Hearts: Crafting Copy That Connects

How you use your words determines how you connect to potential clients. Copywriting is a powerful tool for building genuine connections with potential clients. By creating messaging that speaks directly to their needs, values, and aspirations, copywriting helps potential clients feel seen and understood.

Engaging, authentic language encourages clients to relate to your brand on a personal level, making them more likely to feel a connection and stay engaged. Plus, well-crafted copy often includes calls to action that guide them through a relationship-building journey, whether through emails, social media, or content on your website. Read more online at HeyRhody.com.

Tip: Highlight gift ideas

Why: ‘Tis the season for gift shopping! Sharing your best picks or quirky gift guides helps your audience find the perfect presents – from you, of course. 🎁

Tip: Run a flash sale

Why: Everyone loves a good deal! A quick end-of-month flash sale helps clear out inventory and attracts last-minute shoppers. Double win! ⏳💸

Tip: Thank your followers

Why: A little gratitude goes a long way. A “thank you” shoutout builds loyalty, reminding your community they’re truly appreciated. 💌

Tool of the Week: Campsite.bio

Campsite.bio is a versatile link-in-bio tool designed for creators, brands, and influencers, it offers customization options and analytics to boost engagement and drive traffic.

Best for: Creators, influencers, and social media managers looking to streamline their online presence. It allows users to direct traffic to multiple links from one profile, making it easier to engage audiences and highlight key content.

Cost: Free, with option to upgrade to paid plan

Check it out here.

Resource of the Week: 5 Festive Reel Ideas